CARLOS

POVEDA

CREATIVE DIRECTOR & PHOTOGRAPHER

Motion Design Reel

ABOUT CARLOS

Miami-based creative director with a focus on branding, strategy and commercial projects. I’ve spent 15 years harnessing systematic creative thinking to craft visuals that help brands come to life. I specialize in directing teams on-set for photo & video shoots and leading design initiatives. I also employ my extensive skillset in motion graphics, for branding websites and marketing communications.  

BRIGHTLINE

Miami’s premium train needed a bold, creative direction, and we delivered! My team and I crafted a visually striking narrative that hit all the right notes from eye catching billboards to viral videos. With strategic branding that grabbed attention across every platform, we created a buzz that couldn't be ignored. The result? A major boost in ticket sales, proving that a well-executed creative vision drives real engagement and results!

Client
BRIGHTLINE

Year
2022

Santo Remedio

For Santo Remedio, my team gave their brand a vibrant refresh, bringing a modern edge to their multiple verticals, from skincare to supplements. The goal? To stand out in a crowded market embracing a confident, future-focused appearance. We crafted a cohesive visual style that highlighted each product's unique personality, paired with impactful storytelling. It was imperative to drive the audience with eye-catching photography that lit up social media. The result? A sleek new website, a surge in traffic, and a big boost in online orders. We transformed their digital presence into a sales powerhouse by connecting the brand more deeply with its audience.

Client
Santo Remedio

Year
2024

OFRA COSMETICS

For OFRA Cosmetics, I spearheaded a youthful and vibrant rebrand, breathing new life into the legacy brand while maintaining its core identity. My creative direction involved bold color palettes, sleek typography, and fresh packaging designs that resonated with a younger audience. The use of Motion & 3D animation was the highlight for their tradeshows. The rebrand culminated in an aspirational way for women & was featured in New York’s iconic Times Square, showcasing the brand’s evolution to a global audience. This transformation helped OFRA evolve into a modern cosmetics powerhouse, blending its rich history with a dynamic, forward-thinking image that drove both brand visibility and consumer engagement.

Client
OFRA

Year
2020

PHILOSOPHY

It’s all about breaking the mold while staying true to your brand’s roots! I’m all about creating jaw-dropping visuals that wow your current audience and pull in new fans. I love blending timeless design with fresh, innovative ideas to keep things exciting, relevant, and totally on point. Every project I touch boosts brand recognition and brings that extra spark to the table!

SERVICES

Ready to tell your story? Browse available services, then book a free consultation. Let’s create together.

Branding & Strategy

Animation

Photography

Web

  • Branding

    Let's create your visual identity & brand strategy.

  • Photography

    Enhance your content for eye catching photography the speaks to your audience.

  • Animation

    3D Animation & Video Editing

  • Social & Web

    Increase followers & engagement while maintaining your brands ethos.

Working with me is like blending creativity with strategy, expect bold ideas, a lot of collaboration, and results that speak for themselves. I bring energy, passion, and a keen eye for detail to every project. Together, we’ll make your brand stand out in ways that yield results.

Let's create together

Let's create together