CARLOS

POVEDA

Creative Director | Brand Strategy • AI Creative Workflows • Design Systems | Building Brands That People Remember

Motion Design Reel

Miami-based Creative Director transforming strategy into visually striking reality.

With 15 years of experience leading branding and commercial projects, I take big ideas from initial strategy all the way through execution both on-set and in the studio. I focus on storytelling, consistency, and clear brand vision so the final product doesn't just look great it connects with people, builds a distinct presence, and drives real results.

YOU BY NATURE

A wellness-first supplement brand like YouByNature needed a fresh, vibrant, and premium direction and we delivered! My team and I crafted a visually striking brand identity and digital experience that hit all the right notes, from clean, scroll-stopping packaging design to high-conversion Amazon storefront visuals. With strategic, wellness-focused storytelling that grabbed attention and built instant trust, we created a brand presence that couldn’t be ignored in a crowded market. The result? A massive surge in customer engagement and conversions, proving that a bold, beautiful creative vision drives real, healthy results!

Client
Proper Ecom

Year
2026

BRIGHTLINE

Miami’s premium train needed a bold, creative approach, and we accepted the challenge! My team and I crafted a visually striking narrative that hit all the right notes from eye catching billboards to digital ads. With strategic branding that grabbed attention across every platform, we created a buzz that couldn't be ignored. The result? A major boost in ticket sales, proving that a well-executed creative vision drives real engagement and results!

Client
BRIGHTLINE

Year
2020

Santo Remedio

For Santo Remedio, my team gave their brand a vibrant refresh, bringing a modern edge to their multiple verticals, from skincare to supplements. The goal? To stand out in a crowded market embracing a confident, future focused appearance. We crafted a cohesive visual style that highlighted each product's unique personality, paired with impactful storytelling. It was imperative to drive the audience with eye catching photography that lit up social media. The result? A sleek new website, a surge in traffic, and a big boost in online orders. We transformed their digital presence into a sales powerhouse by connecting the brand more deeply with its audience.

Client
Santo Remedio

Year
2024

OFRA COSMETICS

For OFRA Cosmetics, I spearheaded a youthful and vibrant rebrand, breathing new life into the legacy brand while maintaining its core identity. My creative direction involved bold color palettes, sleek typography, and fresh packaging designs that resonated with a younger audience. The use of Motion & 3D animation was the highlight for their tradeshows. The rebrand culminated in an aspirational way for women & was featured in New York’s iconic Times Square, showcasing the brand’s evolution to a global audience. This transformation helped OFRA evolve into a modern cosmetics powerhouse, blending its rich history with a dynamic, forward thinking image that drove both brand visibility and consumer engagement.

Client
OFRA

Year
2022

  • Branding

    Let's create your visual identity & brand strategy.

  • Photography

    Enhance your content for eye catching photography the speaks to your audience.

  • Animation

    3D Animation & Video Editing

  • Social & Web

    Increase followers & engagement while maintaining your brands ethos.

Working together means ditching cookie-cutter templates and building something that actually cuts through the noise. I combine bold visual ideas with high-converting strategy, turning your vision into a brand that commands attention and drives real business.

Let's create together

Let's create together

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